Lawn Care Sucks

The lawn care business can be a very profitable endeavor when done correctly. It is pretty obvious when looking at lawn service companies, to pick out the ones that got it right. Newer lettered trucks, uniforms, good equipment, and cash in the bank. So what did these landscaping businesses do that the guys mowing yards out of their ’89 Hyundai did not do? The successful company advertised their landscaping business better, period. This allowed them to take on only the most profitable jobs, instead of having to take any job that was offered them. They were able to turn down the work that they didn’t want, and cherry pick the higher paying landscape jobs. So how does a new lawn care startup company do that? Can you afford pay thousands a month to the yellow pages for a full page ad? Most new lawn care business can’t afford that. Tads? Television ads are not a highly targeted venue for a lawn mowing business, and cost a bundle. Newspaper ads? The newspapers are going under because no one reads them anymore. Lawn care flyers have a very high cost to response rate, generally a .01% return. Basically, they are not worth the effort. So what’s left? What is the least expensive and highest converting advertising venue in the world, full of motivated consumers looking to hire your lawn care business?